WHAT THIS MEANT TO THE CLIENT:
CLIENT: Boatscrubber Ltd
Marine ‘car wash’ which cleans boat hulls without the use of environment damaging chemicals or need for poisonous anti-fouling.
BRIEF:
The most difficult job in the marketing world!
- Take an existing identity, give it ‘green’ credentials whilst at the same time giving it gravitas and ‘presence’ !
- The long term objective being to make the company attractive for investors, or a purchaser
- Sort out from all the technical benefits those that would trigger purchases from boat owners
- Take on board technical abilities of Boatscrubber and define different publics – boat owners and marina owners (potential franchisees).
RESULTS & OUTCOME:
Boatscrubber won coveted marine ‘Oscar’ award at International Marine Show.
Company developed rapidly to six centres in the US and South Coast and was bought out by an investor within 12 months of our creation of the new identity.
TANDEM WorkSpaces: 2
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…Engineering Satisfied Clients 
