WHAT THIS MEANT TO THE CLIENT:
CLIENT: Litigation Protection Ltd
Outsourced legal support service for ‘no win, no fee’ business for Solicitors.
BRIEF:
- To make a boring legalistic ‘after-the-event’ service sexy and interesting!
- To get our client noticed in legal magazines. To be different
- To develop, improve and project corporate identity
- The challenge was to understand the extremely complex legally technical offerings and translate them into easily understood ‘products’
- The long term objective being to make the company attractive for investors, or a large insurance multi-national.
RESULTS & OUTCOME:
The client was delighted with the fresh ‘approachable’ stance of the adverts and reported a 20% increase in enquiries [from much larger clients], and a much improved conversion rate through better prospect understanding of the services on offer.
Litigation Protection attained far greater awareness with Solicitors.
Significant interest from large insurance companies resulted.
TANDEM WorkSpaces: 3
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