WHAT THIS MEANT TO THE CLIENT:
CLIENT:
Organic Concentrates is possibly the first organic brand way before it became trendy. Starting after the war Organic Concentrates took poultry manure processed and composted it and sold its 6X as it has six times the goodness of standard farmyard manure. The account demanded detailed knowledge of plants and soil mechanics.
BRIEF:
This client sought an Agency that had was willing to turn ‘muck into brass’. We were tasked with modernising the brand, and the launch of other 6X products – slug & snail killers, and a range of other garden products.
RESULTS & OUTCOME
TANDEM produced TV, national, and gardening press advertising campaigns, designed mailings, garden centre point-of-sale items, and organised promotional support materials for trade shows where the 6X hot air balloon appeared.
We kept this account for over 12 years increasing sales by 32%.
In one sense we were too successful as we lost the account when the whole company was sold [at a premium price] to a multi-national with their own marketing department!
TANDEM WorkSpaces: 7
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