WHAT THIS MEANS TO YOU

  • Learn what REALLY matters to your clients
  • Develop new sales techniques
  • Win more bids and contracts
  • Exploit guarantees/warranties
  • Gain marketing advantage from service staff
  • Communicate and exploit the USPs inherent in your designs
  • Gain real competitive advantage
  • Learn to design to sell.

TANDEM's Engineering Marketing Experience

EXPERIENCE WITH MULTINATIONALS

20 years experience advising Multi-nationals selling engineering and technical services including :-

  • Cogen
  • Colt International
  • Fraser Nash
  • IBM
  • MOD
  • National Power
  • QINETIQ (DERA)
  • Vosper Thornycroft.

EXPERIENCE WITH SMALL & MEDIUM SIZE COMPANIES
20 years varied experience helping over fifty engineering start-up Companies via various Dti, Institute of Marketing and Business Link advice schemes.

ENGINEERING TRAINING
Practical training in engineering, & design of installations.

ON-THE-ROAD ENGINEERING SELLING EXPERIENCE
Practical experience of selling engineering products & services (10 years).

MARKETING PRODUCT LAUNCH EXPERIENCE
Marketing management with IBM responsible for launching products & services to industry (eg CATIA, CADCAM, robots, assembly systems, purchasing / re-supply inventory systems).

BUDGETARY EXPERIENCE OF RUNNING A MARKETING DEPARTMENT
Marketing management responsible for running a 32 man advertising and publicity department (COLT international) responsible for all aspects of Direct mail, promotion, literature and PR.

…Engineering Experience